My Story
My Heart's Mission
This has always been about more than apparel and accessories.
As a little girl, I loved designing clothes. But my dream isn't simply to build a clothing brand, but to build something that could make a real difference.
My prayer is that, as Troof & Flocc grows, it becomes a business that not only points people to Jesus, but also gives generously to those who need it most.
As the brand grows, my hope is that a portion of profits will support veterans, elderly people, farmers, children and animal welfare.
We're not there yet... But every journey starts somewhere, and I'm so grateful you're here at the beginning.
Welcome to Troof & Flocc.
Atheist To Believer
Yes, I was an atheist for 30 years.
I thought Christianity was just another religion and the Bible was just another book written thousands of years ago. I had no interest.
So how does someone go from atheist to believer? How did I get here? And how did that lead to building a faith-based brand with no experience?
Grab a brew, let me tell you the story...
The Search
In 2020, I went deep down the rabbit hole. Consumed by conspiracies, questioning everything I had ever known. It felt dark, and hopeless. I would often think.. what's the point? It's all fake anyway. Everything's a lie. Such a positive attitude, right?
Then something changed.. My algorithm started to change.. It became evidence based content on Jesus. The Bible. Christianity. And I became genuinely curious. God knew exactly what He was doing. He knew I needed something compelling. Not a preacher. Not a story. Proof.
This is how you know it's a God thing.. I had a friend I met through work. We'd never actually met in person, and still haven't to this day, but we clicked. She's Christian. I wasn't. I started asking her questions based on what I was seeing, and she answered every single one with no judgement, no pressure, no forcing, just truth.
Then my birthday was coming up.. I asked for one thing.. a Bible.
Now, if you know me, you know I'm a terrible reader. Reading has never been my idea of fun. But two years later, I'd read every single word. And the word truly changed me. My habits, my character, my purpose all changed.
The word is living, and now I couldn't imagine my life without Jesus. This brand exists because of that very personal journey.
The Mission Was Born
As I continued seeking truth, I started noticing the things that deeply affected me.
I saw how farmers were struggling. How elderly people can become forgotten. How children need love, guidance and support. How veterans, who have sacrificed so much, can feel overlooked. How much suffering exists within animal welfare.
These things stayed with me and I knew I couldn't change everything on my own but I knew I could create, and from creating, I could build something meaningful. I hope as Troof & Flocc grows, it becomes a way to support these causes in a genuine and transparent way.
The Brand Was Born
July 2025, I had this idea to start a clothing brand. Now, I loved creating clothing collections as a kid. I would sit in bed at my Nans, with my notepad and colouring pencils and get creative but... that was a kids dream... I thought the idea of building a faith-based business with no experience felt unrealistic and, if I'm honest, a little hypocritical.
So, I kept pushing it to one side. Months went by and that thought got stronger and stronger. I prayed on it, and prayed on it, and prayed some more. I eventually started to ask myself, am I being disobedient?
Finally, the brand was born.
When I first became a Christian, I struggled to find faith-based clothing that was made from natural materials and, more importantly, felt like me. I'm very much a minimal, simple and, most importantly... a comfort kinda girl.
I also found myself struggling to find the words to pray and to focus without my head becoming full of thoughts. Journalling became a way to slowww downnn, to spend intentional, quiet time with God and reflect on His Word.
The Brand Name
It's all in the name.
Troof is a misspelling of truth. Because there is one true God and His word is eternal.
"Sanctify them by the truth; your word is truth." — John 17:17
Flocc is a misspelling of flock. Because we are His sheep. His people. All of us.
"I am the good shepherd. The good shepherd lays down his life for the sheep." — John 10:11
The misspelling is intentional. It creates identity. It makes you look twice.
Just like the truth does.
Why Troof & Flocc?
Troof & Flocc exists because I know what it feels like to question everything.
I know what it feels like to search for answers, to find Jesus and realise faith isn't about religion or having everything figured out... it's about relationship.
This brand is for the woman who is curious, questioning, searching or growing.
You don't have to have all the answers to belong here.
The Four Pillars
The brand is built on four core pillars, let me walk you through the journey:
✝️ Seek The Truth → Truth
This pillar sits at the heart of my story, inspired by my own journey from atheist to believer. My journey has always been about seeking truth, and that search led me to Jesus.
"I am the way and the truth and the life. No one comes to the Father except through me." — John 14:6
✝️ Join The Flocc → Community
Also inspired by my own journey. I felt lonely when I first became a Christian.
We've created a space where women can ask questions, grow in faith, and encourage one another from the comfort of their own homes. A space where every woman belongs… whether curious, questioning, new to or deeply rooted in her faith.
" As iron sharpens iron, so one person sharpens another." — Proverbs 27:17
✝️ Wear The Word → Purpose
Faith-inspired products created with intention. God's Word designed to be worn, carried and reflected on daily whether that's through clothing or journalling.
Wearing the Word doesn't always mean literally wearing the Word. It means living your faith daily.
"In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven.” — Matthew 5:16
✝️ Plant The Seed → Kingdom
For those who want to share God's Word and be a light in everyday life. You don't need all the answers to make an impact.
"We are therefore Christ’s ambassadors, as though God were making his appeal through us. We implore you on Christ’s behalf: Be reconciled to God." — 2 Corinthians 5:20
Women Of The Word Community
We live in a deliberately divided world. Left and right. Us and them. But God's word says something different.
"So God created mankind in his own image." — Genesis 1:27
Every single one of us, and that's not an opinion, that's scripture.
In a world that feels increasingly divided, this brand exists as a reminder that we are all one. One in God. And that's something worth standing for.
This Women Of The Word community is for women at every stage of faith. For the believers. For the ones searching. For the ones questioning. For the ones who feel lost or confused, whether that's through conspiracies, a hard season, or simply not knowing where to turn.
You can join by visiting the Community page. You can also contact me directly through the ‘Contact Us’ page, I would hate for you to feel lost and alone. I'm happy to answer any questions on faith, scripture, offer encouragement, or simply pray for you.
One More Personal Thing
I've always had a closeness with my grandparents that's hard to put into words. They were just always there.
My Nan used to always say "I pray for you before I go to sleep." I was an atheist. It meant nothing to me but I still appreciated it, her thinking of me.
She was the person who encouraged the creative side in me. We would spend hours making cards, and she would check in on my progress drawing those clothing collections as a kid.
She's gone now. But I truly believe she's been part of this from the very beginning.
And my Grandad. He always supported my entrepreneurial spirit, even when he didn't fully understand it, he would always ask me how things are going, and encouraged me to keep going.
This brand is dedicated to my Nan, who inspired the creative in me, and my Grandad, who never stopped encouraging me.
I think they both saw something in me that I didn't 🙏
Finally, this isn't about me
Ok, well this brand started with my story, but it was never meant to end there. This is about truth. In a world where truth seems to be misconstrued and used for personal gain, we need to get back to the truth. To Jesus.
And that's why you won't see my face. It's only human nature to form opinions based on someone's appearance or voice. Trust me, I get it... no judgement here. But I never want that to get in the way of the message.
For me… this is more than clothing.
It's truth. It's community. It's purpose. It's kingdom.
Welcome to the Flocc 🤍